Capulin Contemplations

Is The Grass Really That Much Greener? Finding Inspiration Where You Are

Posted by Marnie Burch on

Is The Grass Really That Much Greener? Finding Inspiration Where You Are

Use what you’ve got. Don’t reinvent the wheel. Love the one you’re with. How many more clichés can I stick in here? A bird in the hand is worth two in the bush? The grass is always greener on the other side? Sometimes I feel I have to look outside of my house or my city or my life to find the good stuff, the truly inspiring stuff, as though what I have around and in front of and inside me isn’t good enough. But the mundane scraps of life can be the most inspiring. Sometimes I simply need to...

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Showin’ Off the Goods: Lessons From a Craft Show

Posted by Marnie Burch on

Showin’ Off the Goods: Lessons From a Craft Show

I attended a small show recently featuring maybe ten artists, quite a few of them jewelers, hoping to get ideas about their setups. What I got instead was a valuable lesson in what not to do.

Most of these artists made a mistake so large it likely cost sales. A mistake I’m sure I could have and would have made myself.

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Sparking Ideas: Custom Designs from Capulin Creations

Posted by Marnie Burch on

Sparking Ideas: Custom Designs from Capulin Creations

There’s nothing much better than the sparking of ideas. Some random sight might inspire me to come up with a particular design, which might inspire a client to come up with a variation, which in turn inspires me to take that variation to a different place.

And sometimes my clients come up with custom designs I never would have thought of.

Ever wondered what it takes to have a custom piece of jewelry made? At Capulin Creations, I...

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Learning to Trust: Why I Changed My Return Policy

Posted by Marnie Burch on

Learning to Trust: Why I Changed My Return Policy
I’m very good at expecting the worst from people. I’m not very good at expecting the best. But why penalize the vast majority of good, honest people just so I could defend against a tiny minority who might never even purchase from me? Why expect the worst instead of the best?

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How to (Not) Treat Clients: My Approach to Customer Service

Posted by Marnie Burch on

How to (Not) Treat Clients: My Approach to Customer Service

I was disappointed by one of my suppliers the other day.

This particular company went on the defensive by yelling at their followers, berating their clients, and whining about their lot in life.

Far be it from me to ever follow such an example.

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